Matilde Fogliani, Luisanna Sardu

“La Lingua della Pubblicità” – Discover Italian Through the Language of Advertising!
A unique online educational project designed to immerse students in the world of Italian communication through mass media and advertising.

Explore Italian Through Real Advertising!

• 19 authentic advertisements – A mix of commercial and social ads
• Interactive analysis & activities – Discover how language is used creatively
• Understand Media Communication – Learn how metaphors, similes, and imagery shape meaning

Multimedia Integration – Analyze text, images, video, and music to grasp the full impact of messaging

A Hands-On, Engaging Learning Experience
Break down each ad – Interactive worksheets guide students through linguistic, cultural, and social reflections
A Deep Dive into Communication Strategies – Discover how language influences perception and behavior

Perfect for students who want to explore Italian beyond textbooks—learning through the powerful and dynamic world of media!

Titles: Barilla – Beni Culturali – Chateau D’ax – Ci Riesco Squad – Costa Crociere – Crai – Dolce e Gabbana – FAI – Fiat – Giovanni Rana – Poste Italiane – McDonald’s – Mutti – Nutella – Parmigiano Reggiano – Prosciutto di Parma – San Pellegrino – Tim – Versace